We’re polite in public, work hard on social etiquette, try to learn which fork to eat a salad with, and mind our P’s and Q’s, but sometimes forget that there is also etiquette for social media.
Whether you’re new to blogging, Twitter and LinkedIn, or you’re an expert, it’s always good to have a refresher. Below is the hit list:
1. Don’t send out too much stuff. Limit your communications so that you're not posting 50 things in an hour. Even 5 or 10 can be a bit much in most channels.
2. Don’t sell stuff. This is a communication medium not a marketplace. While you are in business and you want to sell, provide information, even mention your web site, but don't scream "BUY THIS NOW".
3. Listen to what your audience wants. Get engaged, learn about the others with you on the site you are on. Find out what is relevant to them.
4. Be valuable. Not many people will care that your cat fell off the window sill…again. Unless they are your vet! While it's okay to post personal things, do so only about 10% of the time.
5. Be transparent. It’s easy to tell when people are being phony. Simply be yourself - don't try to be someone you aren't.
6. Be funny when you have something amusing to share. Everyone likes a good laugh!
7. Check links and URLs before posting them. Be sure that what you are sharing as 'good content' really is.
Keep these hints in mind when you’re posting your next blog, and your audience will thank you.
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